Understanding the basic principles of brand development can give you a better position to evaluate your brand and your marketing plans. Here are the 3 key elements to a brand development strategy: 1. Who are you? This seems like it would be an easy assignment, but for some...
Your brand represents a unique promise that you make to every single one of your clients and potential clients. It’s the consistency of this promise that will encourage your clients to be loyal to your brand. Getting your clients to become loyal to your brand...
Many small business owners try to build the identity of their brand by imitating other well-established players in the industry. This strategy will prove ineffective. If you are struggling with creating your own brand unique brand identity, my first suggestion is to turn to your existing...
No matter what stage you’re in your business, career or brand, a coach can make you work harder and progress faster than you would on your own. From providing a much-needed reality check to helping you with time management or even network, a coach can...