01 Jan 3 Simple Strategies To Establishing The Identity Of Your Brand
Many small business owners try to build the identity of their brand by imitating other well-established players in the industry. This strategy will prove ineffective.
If you are struggling with creating your own brand unique brand identity, my first suggestion is to turn to your existing clients. You would be surprised how much you can benefit from some good old-fashioned research.
Carefully assess what clients currently think about your brand and what they think it represents. You may be quite horrified to realize that your clients have completely misunderstood the voice of your brand. Also, take the time to find out how they think your brand fares against the competition.
The key to getting the right information is to ask the right questions. Ask clear, simple questions that get straight to the point.
Now that you have asked the right people, the right questions and have gotten into the minds of your clients, it is time for action.
Try to identify any common themes in the responses of your clients. Bear in mind that some of these responses may be aimed at improving the quality of your product or service. Use the information to guide your brand identity strategy.
All your time and resources should be focused on removing common road blocks from the minds of existing clients and potential clients as well. Be sure to also reinforce the positive aspects of your brand that your clients identified.
Now that you know what to do, it is time to learn how to do it!
Building the identity of your brand might take some amount of time, but aimlessly spending money is never the solution. Now that you are armed with all the right information, it is time to carefully plan your brand identity strategy.
Designing a good strategy means you are setting yourself up for success! Your strategy should be as SMART as they come. By SMART, I mean Specific, Measurable, Attainable, Realistic and Timely.
Here are 3 Simple Strategies to Establishing the Identity of your brand:
1. Optimize Your Business Website
Your website should be loaded with useful content, easy to navigate and aesthetically pleasing. There is no bigger turn off than a website that takes decades to load or isn’t mobile friendly. A website is one of the few points of contact that you have full control over and it is best you use this to your advantage.
2. Develop a Logo and Other Creative Basics that Compliment Your Brand
Developing a logo is the first aspect of developing your brand’s visual vocabulary. In addition to the logo, you will need to create a specific look and feel for your brand that will be consistent throughout the various platforms you will use to promote your brand.
All successful brands are associated with a specific blend of colors, fonts and slogans. For your creative elements to resonate with your target audience, you must be consistent. Every aspect of business, your website, your social media pages and even your business cards, should feature the same creative elements.
3. Amp Up Your Social Media Presence
What good will it do if you build an outstanding brand that no one has ever head of?
Social media allows you to reach the right people, with the right message all the time. Additionally, social media is one of the most affordable options to reach your target audience.
So why not make full use of it? There are so many social media platforms just waiting to help build your brand. In fact, all the successful brands have invested heavily in creating a strong social media presence and so should you. All you need to do is post the kind of content that will lure in potential clients.
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Building a Brand for your business should be fun, not frustrating. If you’re stressed out and overwhelmed, take an hour off to join me here:
NAVIGATE YOUR BRAND MINI-WORKSHOP